Jun 20
16
“Integrated marketing” is an ideal with clear appeal, but one that is often difficult to actualize in practice. Developing a truly integrated strategy — in which marketing functions in lockstep with sales, product, and other departments — is immensely challenging, especially within large and complex organizations. It’s not necessarily for a lack of trying, or a lack of good intentions from all involved
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Break Free B2B Marketing: Sean Crowley of Dun & Bradstreet on Cracking the Alignment Code